Formula 1 To Develop Blockchain Game With Animoca
March 27, 2019
Formula 1 has agreed a global licensing deal with Animoca Brands Corporation Limited to develop and publish a blockchain game – F1 Delta Time.
As part of the licencing agreement, Animoca Brands will assist in driving fan engagement by developing and publishing the new blockchain game.
The game will have a collectible component based on non-fungible tokens (NFTs) as well as a racing component utilising those NFTs. The first phase of the game, featuring NFTs based on Formula 1 intellectual property, will be launched on May 10, 2019.
Animoca Brands Co-founder and Chairman Yat Siu said: “Securing a partnership to make blockchain games with Formula 1 – one of the most recognised brands in sport – is a notable achievement. We will leverage Formula 1’s considerable global reach to drive product uptake and revenue growth as together we seek to increase consumer exposure to blockchain.”