Former Jaguar Global Sponsorship Director Joins Performance Communications

Former Jaguar Global Sponsorship Director Geoff Cousins has joined sports and automotive specialist Performance Communications as a non-executive director.

Cousins had the responsibility for major sports and lifestyle sponsorships and partnerships at the brand and previously held a CFO role at Premier Automotive Group North America.

Cousins’ industry experience includes overseeing The Jaguar Academy of Sport, sale the brand’s Team Sky and England cricket team partnerships.

Charlie Raincock, Performance Communications co-founder, said: “We are very excited that Geoff has agreed to come on board.

“Our specialisms of sport and automotive give us a somewhat unique proposition and identifying someone of Geoff’s calibre, who has worked at the highest level in both industries, will provide us with invaluable extra firepower to achieve continued growth.”

The agency has worked extensively across a broad range of sporting arenas in its 12 year history, including Formula 1, the Olympics, European Tour golf, UCI cycling and the America’s Cup, on behalf of brands including Tesco, BMW, Laureus, Nissan, Oddschecker and Multipower.

Geoff Cousins added: “Performance Communications is an established and effective operator within sports and automotive, two areas which evoke huge passion both amongst fans and for me personally. I’m really looking forward to the challenge of bringing what and who I know to bear on the future success of a very exciting business.”