FloSports Signs Tezos As Official Blockchain Partner
February 2, 2022
Streaming service FloSports has selected Tezos as its Official Blockchain in a multiyear technical partnership.
The partnership includes prominent branding in FloSports’ owned-and-operated events and other live streamed sporting events as well as development of non-fungible token (NFTs) fan experiences built on Tezos.
Tezos will become the Title Sponsor for Tezos Who’s Number One (WNO), FloSports’ popular owned-and-operated grappling event series. All points of the WNO brand will incorporate the Tezos logo: onsite activations, cobranded marketing materials, graphical wipes, in-stream graphic packages, and more.
Tezos will also serve as Presenting Sponsor for other wrestling, grappling, and motorsports events available on FloSports throughout the next two years.
This is the first sports streaming partnership for Tezos, an energy-efficient, open source blockchain for assets and applications. It will continue until the end of 2024.
Jason Ford, Senior Vice President, Integrated Partnerships, FloSports commented: We’re excited about this partnership and introducing entirely new audiences to the Tezos blockchain experience. Tezos will help demonstrate to our subscribers the benefits of blockchain technology while also helping us deliver unique and unforgettable fan experiences that will further strengthen our relationship with fans of our wide range of sports.”
Edward Adlard, Head of Business Development and Adoption added: Now more than ever, people are embracing blockchain technology as a powerful tool and Tezos’ energy-efficient design and ability to upgrade sets it apart from the rest. I am delighted to see FloSports join a rapidly growing list of brands that are using Tezos to revolutionize their industries; from gaming and art to grappling, wrestling and racing!”