Florida State Athletics Unveil New Brand Identity

Florida State University have revealed a new brand identity for their athletic program after a collaboration with Nike.

Florida State Athletics and Seminole Boosters said they has recognized that the Seminole Head primary logo, sales while as recognizable and iconic as any in all of sports, unhealthy does not reproduce well in a number of mediums. FSU asked Nike for help in refining the logo so that consistency can be achieved without diminishing the identity of the iconic image. 

FSU worked closely with Nike designers to develop a look that accurately represents the excitement and tradition of today’s Seminole football.  In commissioning the creative changes, Florida State welcomed Nike’s concept of making the uniforms even more symbolic of its relationship with the Seminole Tribe of Florida while maintaining its iconic look. 

FSU debuted today a refined Seminole Head logo that has been approved by Seminole Tribe of Florida Chairman James Billie.

“We unveil today the state-of-the-art uniforms and the look that is the future of Florida State Athletics,” said FSU Director of Athletics Stan Wilcox.

“Florida State will now be the only Nike team, college or professional, wearing our garnet color. FSU now has a unique font called Unconquered that has already helped define our program, and we have added a consistent numerical font that will be applied across all our uniforms,” Wilcox added. “The Seminole Head logo has been modified to raise the prominence of the iconic symbol throughout our athletics programs. Today’s release of these dynamic, cutting-edge uniforms will keep Florida State at the forefront of college athletics and will further amplify our great tradition.”

“Florida State University has one of the most iconic athletic programs in college sports,” said Todd Van Horne, VP and Creative Director for Nike Football and Baseball. “ We wanted to celebrate the past while adding some fresh enhancements that are consistent with the university’s direction moving forward.”