First Utility Becomes New Title Sponsor of Super League

Super League Europe (SLE) have announced today that Rugby League’s elite club competition will now be known as the First Utility Super League after the independent energy supplier signed a three-year title sponsorship deal.

The Warwick-based team will receive significant TV exposure which will help the company spread their message about lower energy prices. The sponsorship will also support the growth aspirations of the First Utility Super League and its member clubs. 

Super League Chief Executive Nigel Wood said: “It gives me great pleasure to welcome First Utility to the sport as the new title sponsors of the First Utility Super League. 

“First Utility is a real challenger brand that is shaking up the UK energy market and we look forward to working with them over the next three years. 

“2014 will be a particularly exciting period in the commercial development of the sport: this announcement is the first in a series of agreements that will put in place a family of partners around the First Utility Super League as we build on the legacy of the very successful Rugby League World Cup 2013.” 

Ed Kamm, Chief Customer Officer, First Utility said: “The Super League is passionately supported by millions of families in the UK who are the real stars of the game. In turn, we’re passionate about helping millions of families save on their energy bills. 

“We think it’s a good fit. We are ambitious about challenging the status quo within the energy market and giving more consumers the low-price energy for which we’re known. 

“As a fast growing alternative to the Big Six energy companies it felt right to partner with a growing sport to help build more awareness for our brand. 

“We’re big fans of Rugby League and are proud to be part of the Super League community; together we hope we can be part of the growth of this exciting sport, as well as helping more people lower their energy bills.” 

The 2014 First Utility Super League season kicks off on Friday February 7.

This announcement follows Super League’s recent restructure plan of reducing the number of clubs in the league to 12 by 2015.

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