FIFA names Sunseeker International as official partner for Russia 2018

FIFA has named Sunseeker International as official partner for the World Cup 2018 in Russia.

The partnership represents Sunseeker’s largest and most prestigious marketing initiative to date and will allow the company to benefit from major marketing and branding rights throughout the tournament.

Sunseeker’s parent Dalian Wanda has already signed a Tier One partnership agreement with FIFA in March 2016. As part of this agreement, Wanda will have access rights to all major FIFA competitions for the next 15 years, including the next four World Cup competitions.

Phil Popham, CEO of Sunseeker International, said: “We are absolutely thrilled to be partnering with the FIFA World Cup in Russia. The Wanda partnership has provided Sunseeker with access to the largest sporting event on the planet which is just incredible.

“This is not only the most prestigious marketing initiative for Sunseeker but for the marine industry as a whole and it will allow us to create some fantastic experiences for our clients as well as giving unprecedented exposure to the Sunseeker brand.”