FIBA Sponsorship sportsbiz

FIBA extends partnership with Enlio for ten years

August 29, 2024

FIBA has announced a multi-year extension with Enlio, a leading Chinese sports flooring supplier, who will continue to provide world-class court surfaces for the FIBA 3×3 World Tour and the FIBA 3×3 World Cup until 2034.

The announcement follows an unprecedented turnout for 3×3 basketball at Paris 2024, where Enlio supplied the court for the sold-out venue in Place de la Concorde.

The ten-year partnership extension underlines the successful collaboration between FIBA and Enlio. Enlio will continue to deliver state-of-the-art flooring that helps players deliver gold medal performances while providing excellent support and protection for their bodies.

“Extending our partnership with Enlio for a further ten years is a sign of the strength of our successful relationship,” said FIBA Secretary General Andreas Zagklis. “FIBA and Enlio share many values, but most importantly, we share an player-first approach. We are therefore excited to continue working with Enlio to create an optimal competition environment as we strive to take our sport to even greater heights.

“We are very excited to extend our partnership with FIBA until 2034,” said CEO Enlio Sports Li Yu. “We are proud that our surface was chosen for 3×3 basketball at the Paris 2024 Olympic Games, supporting FIBA in setting new standards for the most thrilling urban sport. We look forward to introducing innovations and providing players with the ultimate experience as they begin their journey with the 3×3 World Cup in 2025.”

FIBA Sponsorship sportsbiz