FC Utrecht Teams up With Two Circles

Dutch Eredivisie club FC Utrecht has appointed data-driven sports agency to help the Club increase supporter engagement and commercial performance.

The club wants to use the partnership to help increase match day attendances at Stadion Galgenwaard and improve fan engagement and matchday experiences. 

Folke Nagtegaal, order Head of Marketing at FC Utrecht, said, “We are very pleased with the work that the partnership with Two Circles has delivered so far. We wanted to approach this season in a different way and are already seeing the results.

“FC Utrecht has already been able to gain a deeper level of customer insight. This is an innovative development not only for FC Utrecht but for Dutch Football.”

Kristian Gotsch, Lead Consultant at Two Circles, added: “Two Circles is delighted to be working with FC Utrecht. Our experience in this area has allowed us to build strong campaigns around actionable insight and we are looking forward to helping the club break new ground and get closer to its supporters and achieve its commercial goals.”