Bayern Munich Coca-Cola Football Soccer Sponsorship

FC Bayern Munich and Coca-Cola extend partnership until 2020

October 13, 2017

FC Bayern Munich and Coca-Cola have extended their partnership for a further three years until 2020.

The soft drinks company will remain as an “official FC Bayern München partner”, with the deal incorporating premium advertising space at the Allianz Arena.

As part of the agreement, fans at the stadium will continue to be able to enjoy a range on non-alcoholic beverages.

FC Bayern marketing director Andreas Jung, said: “The continued cooperation with Coca-Cola is a great recognition of our joint work. We’re proud to have Coca-Cola, one of the strongest brands in the world, by our side and we’re looking forward to the 50-year anniversary of our partnership next season.”

Andreas Laub, head of sports and event marketing at Coca-Cola European Partners Deutschland GmbH (CCEP DE), added: “The extension of our cooperation for the next three years is very special this time.

“FC Bayern and Coca-Cola will celebrate the 50-year milestone of their partnership in the 2018/19 season. We wish the players and the coaching staff headed by Jupp Heynckes lots of success and a season packed with titles.”

Bayern Munich Coca-Cola Football Soccer Sponsorship