FC Barcelona signs Roca as the ‘Official Bathroom Solutions Provider’
2 days ago
FC Barcelona and Roca have signed a sponsorship agreement whereby the company specialised in the design, production and marketing of bathroom products becomes the new Official Bathroom Solutions Provider to Espai Barça for three seasons, until 30 June 2028.
With this new alliance, the club has added a new strategic partner to a landmark and transcendental project. Roca products will feature in all of the stadium bathrooms, combining design, innovation and sustainability to offer the greatest comfort and utmost hygiene to fans visiting the redeveloped venue.
The agreement between the club and Roca, included in the sponsorship programme associated with the future Spotify Camp Nou, once again showcases FC Barcelona’s commitment to developing a stadium equipped with all the finest comforts and services, offering the best possible experience in each of the spaces that make up Barça’s new home. This alliance represents the shared commitment between FC Barcelona and Roca to excellence, with the new ground offering an ideal platform for Roca to endow the thousands of fans who visit Espai Barça with cutting-edge solutions that reflect its leadership and international prestige.
The club has always been proud of its Catalan origins and roots, so teaming up with Roca, a company that takes the spirit of Barcelona as one of its main signs of identity, is an example of how local companies with a clear international vocation are committed to being partners of Espai Barça, a project by and for the city that is fast becoming a reality and aspiring to be a global benchmark.
The partnership between FC Barcelona and Roca reflects the ambition of both entities to take the fan experience to another level. It also presents an opportunity for the sponsorship programme created specifically for Espai Barça, one of the most important projects in the club’s history and which has become a platform full of new opportunities for both for B2C and B2B companies to take maximum advantage of FC Barcelona’s impact and global appeal.
Espai Barça, more than a stadium
Espai Barça is a groundbreaking project in the world of sports and entertainment, and includes the renovation of the iconic Spotify Camp Nou to make it the best sports complex in the centre of a large city, incorporating all the comforts for the almost 105,000 spectators. All the spaces in the new stadium will be equipped with Roca items of the highest quality on the market, all designed to combine innovation and sustainability.
Statement by Joan Laporta, President at FC Barcelona: “The agreement with Roca shows the club’s commitment to equipping the new Spotify Camp Nou with elements of the highest quality on the market, improving the comfort for all fans who visit the stadium and enjoy a match day at the redeveloped venue. Furthermore, having the support of leading Catalan companies, such as Roca, fills us with pride and represents another step towards achieving Espai Barça”.
Statement by Miquel-Angel Munar, SMD Roca Group EMEA: “For Roca, it is a privilege to collaborate with FC Barcelona, an entity with which we share deep roots and values. The new Espai Barça represents a unique opportunity to project our shared vision of innovation and sustainability to a global audience. We are proud to be able to contribute to the well-being of fans at the new Spotify Camp Nou, offering a bathroom experience in keeping with the club’s excellence”.