Extreme E Agrees Video Partnership With SNTV
February 1, 2021
Extreme E, the electric off-road racing series, has partnered with SNTV, the world’s leading sports news video provider, to share its innovative sporting product with a global audience.
For the last 24 years, SNTV has worked with federations, sports organisations and brands to provide world-class sports video news and highlights to global broadcasters and digital publishers. They are now bringing their extensive production expertise and distribution network to Extreme E.
Ali Russell, Chief Marketing Officer at Extreme E, said: “SNTV is a partner that will help give Extreme E global reach and exposure through its connections and expertise. Not only will they support sharing the racing action, they will use hybrid storytelling to share a wide variety of content the series has to offer.
“In Season 1 there are five races so it is important to continue the momentum of the championship even when we aren’t racing and draw people’s attention to all aspects of the series including Legacy Programmes, driver and team profiling and the championship’s floating centrepiece, the St. Helena, which not only transports all the equipment, but will also be home to scientific research.”
SNTV has partnerships with some of the biggest sporting properties in the world including NBA, Bundesliga and Formula One. Its aim is to connect sports fans worldwide and it does this by distributing quality sports video content to 1200 global outlets across broadcast and digital in 115 territories worldwide.
James Dobbs, Managing Director at SNTV, said: “In many ways Extreme E is the perfect partner for SNTV, offering compelling human stories and important social messages, all centered around a premium sporting event. Working with Extreme E, we will drive awareness and increase the profile of the series by delivering race highlights and other feature content across our global media network.
“All distribution will be underpinned with usage and insights data, allowing Extreme E to tailor their content strategy and demonstrate value to stakeholders. We’re excited to maximise impact and exposure of this innovative, equality-driven, all electric series as it continues to influence the sporting and social agenda.”