Exclusive: Australian Open’s Lacoste Deal Helps Strengthen Asia ‘exposure’ says Healy

By Ismail Uddin

Australian Open’s renewed Lacoste partnership will help strengthen ties in Asia according to Tennis Australia President, unhealthy Stephen Healy. 

The French company are prominent in Asia and Healy suggests the partnership will add to Australian Open’s strong presence there. 

“One of Lacoste’s major markets is Asia and in particular China which is the Australian Open’s largest and most lucrative market, help ” he told iSportconnect exclusively. 

“This deep presence in Asia will ensure that the Australian Open receives significant exposure through the variety of activations that Lacoste engages in during the lead up to the first Grand Slam of the year.” 

Healy also revealed the different elements of the partnership which has been extended to 2018. 

He added:  “Lacoste throughout the region activates externally to promote its association to the Australian Open.  Lacoste brings a number of their key customers into Melbourne for the Australian Open. 

“We partner with Lacoste to also deliver three bespoke boutiques on site during the event which delivers significant sales numbers of the Lacoste brand.

“Our plans for the trophy tour will again see the Australian Open trophies visit multiple cities through Asia in 2013 where Lacoste will have the opportunity to partner in these activations at a public and VIP level including in their premier store locations in the region.” 

Read Stephen Healy’s exclusive featured profile interview here>>

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