Nike Given the Boot as Umbro Returns as Kit Supplier for Everton

Everton have announced a new five-year technical partnership with football brand Umbro.

Umbro will produce all on-pitch and training product for the men’s, women’s and academy teams replacing Nike.

Nike became Everton suppliers in 2012 with a view of staying sponsors in a three-year partnership. But Everton have chosen to go back to a familiar name.

Everton and Umbro share a long and successful history together with the Club having worn the diamond brand in the 1970s, 80s, 90s and 00’s.

The deal, which will also see Umbro sponsor some of the Club’s grassroots programmes, officially starts on June 1, 2014.

The new home kit will also be on sale in July this year with Evertonians guaranteed sizes in all ranges and available for men, women, juniors, infants and babies.

Robert Elstone, Chief Executive Officer of Everton, said: “The Club is delighted to be entering into this new and exciting partnership and looks forward to working alongside the Umbro team over the next five years.

“Umbro has an unrivalled football heritage and is committed to maintaining its reputation for design excellence and innovation.  Of course, we’re starting from a good place. Based on many years of working together, Umbro enjoys a great affinity with Evertonians.

“Starting in 2014/15, supporters can expect bespoke kit designs and great-looking, technically advanced training wear. It was also really important that we could guarantee fans across all ages could show their colours with pride and, as Umbro’s flagship club, all Evertonians can look forward to enjoying quality product over the term of the deal.”

Paul Nugent, VP of Global Marketing for Umbro, commented: “Everton is a club with the right character, personality and tradition so it’s the perfect partner for Umbro. The prospect of working with a club that is as ambitious as we are is hugely exciting. 

“Umbro celebrates its 90th birthday this year and, quite simply, no other brand shares our experience of making football kits. We appreciate the importance of kits to both players and fans. We are meticulous about creating both technical and stylish product for players to perform to their best in, and that fans are proud to wear.”{jcomments on}