Everyone loves an event, especially in a post-Covid world it is great to be out and reconnecting with old friends and meeting new people. We thought we would gather some relevant events in the sports business world under one roof. Here is the list of events through to the end of September.

12th – 13th September – London – Emirates Stadium
Generative AI for the creative industries

15th – 18th September – Amsterdam
International Broadcast Convention (IBC)

19th September – London
iSportConnect Masterclass+
Decoding Sports Fan Behaviour: Leveraging Data & Tech to Drive Engagement and Revenue

20th and 21st September – Sevilla
World Football Summit

26th September – London
iSportConnect Masterclass+
Fan First Marketing: Revolutionising Sports Engagement through Personalised Strategies and Experiences

iSportConnect Masterclass+ events provide senior executives with a platform to share and debate the opportunities and issues facing the business of sport.

They are half day invitation-only events which focus on solving real industry challenges through peer group discussion and provide an opportunity to network and learn from like-minds, building the relationships that will change the industry for the better.

Topic Background:

The digitalisation of sport has created opportunities for International Federations to understand and directly market to fans as well as to create value for sponsors. However, the digital experiences open to sports fans continue to grow exponentially and the competition for attention and retention has never been more intense. 

How do International Federations, irrespective of the resource they have access to, build digital experiences that keep fans coming back based on an understanding what connects fans with the sports they love?

Workshop 1 – How to use data to understand and connect with your audience

Discussion Topics:

How do you decide what data sources are important to collect and interpret?

What role should first, second and third party data play for your organisation?

What regulations should you be aware of in respect of the collection of (first party) data?

What are the benefits of segmenting your audience and how do you get started?

Workshop 2 – How to create digital experiences that drive audience growth

Discussion Topics:

How do you develop a simple business case to build a new digital experience?

How important is it to personalize digital experiences to your audience’s demographics and preferences?

What is the most effective way to involve your audience in the development of digital experiences?

How do you evaluate the success of a newly deployed digital experience?

Here is a rundown of our 2023 calendar, we haven’t finalised topics and dates for all of our events yet but this should give you a good idea of what is coming up and when.

June 28th-29th, Web3 Summit for Sport, Entertainment & Gaming (Emirates Stadium, London)

July 19th – Virtual Workshop, Innovating Digital Products for Unparalleled Sports Fan Engagement (Virtual)

August 9th – Virtual Workshop, Launching Loyalty Program in the Sports Industry (Virtual)

September 19th – Masterclass+, Tech-Powered Engagement Captivating Sports Fans and Cutting-Edge Content and Immersive Experience (London)

September 26th – Masterclass+, Fan First Marketing: Revolutionising Sports Engagement through Personalised Strategies and Experiences (London)

October – Masterclass+, Win-Win Strategies: Boosting Sports Rights Holder Revenues and Enhancing Brand Partner Value Content through Collaborative Digital Content Initiatives (Manchester)

November 9th – Masterclass+, Combating Piracy and Protecting Intellectual Property in Sports Content

November – Web3 Summit for Sport, Entertainment & Gaming (Los Angeles)

iSportConnect Masterclass+ events provide senior executives with a platform to share and debate the opportunities and issues facing the business of sport.

They are half day invitation-only events which focus on solving real industry challenges through peer group discussion and provide an opportunity to network and learn from like-minds, building the relationships that will change the industry for the better.

Topic Background:

According to a 2021 Bloomberg report, Gen Z account for $360 billion in disposable income. Businesses are trying to figure out how to market to this generation and many struggle to get them to buy, especially as their spending habits differ significantly from previous generations.

Workshop 1 – How to convert your Gen Z audience into customers

Discussion Topics:

• ●  How important is the Gen Z audience?
• ●  What successes or failures have you experienced from yourattempts to monetise Gen Z audiences?
• ●  Where do you start if you want to monetise Gen Zaudiences?
• ●  How do you grow with Gen Z as their disposable incomegrows?

Workshop 2 – How to make your property a priority for Gen Z brands

Discussion Topics:

● What Gen Z brands are leveraging sports and entertainment properties most effectively?

● What are the must-have partnership assets that Gen Z brands are looking for?

● What new capabilities do rights holders need to acquire to successfully retain Gen Z brand partner

iSportConnect Virtual Workshops provide busy senior executives with a platform to share and debate the opportunities and issues facing the business of sport.

They are one hour invitation-only events which focus on solving real industry challenges through peer group discussion and provide an opportunity to network and learn from like-minds, building the relationships that will change the industry for the better. 

Topic Background:

Sponsorship remains an incredibly powerful tool to reinforce and empower a brand’s image, increase its visibility amongst consumers and create opportunities to grow new business. However, as economic uncertainty continues, how can brands and rights holders deliver more for less from sports partnerships in 2023? 

Breakout Discussion:

• How to ensure partnerships are strategic and well-conceived?
• What new capabilities are needed to deliver successful partnerships in 2023 and beyond?
• How to measure impact and inform future strategy

Join us for the Advantage All Global Forum on Monday 14th November 10:30-12 GMT.

The Global Forum aims to empower women to take leadership positions in all areas of sports, maintain balanced participation, raise the commercial appeal of the women’s game, manage the media image of women’s sport and create a culture that includes and inspires all.

With those principles central to the event, we’ve curated two panel sessions that really dive deep into increasing the visibility and improving the portrayal of women’s sport across the media and how you can contribute to growing and commercialising women’s sport.

iSportConnect will be holding its 2022 Leadership Masterclass in the heart of London at the offices of Withersworldwide on December 7.

You will get the opportunity to network with influential senior executives from across the world of sport. Our Chatham House policy encourages our speakers to open up in a confidential environment that makes for lively and valuable discussion where rights holders, brands and broadcasters can express their views openly and honestly. 

We will be debating the role that leadership plays in sport in today’s ever-changing landscape.

In this community roundtable we will be discussing the benefits CRM systems can have to your business, making sure you get the most you can out of your data.

Date could be subject to change.

In this community roundtable we will be discussing why it is important for brands to be culturally aware and why listening to fans is more important than ever.

Date could be subject to change

iSportConnect’s Masterclass Series are sector specific and identify important emerging trends and developments across the business of sport.

An invitation-only event for our community of senior executives, our events provide a media/agency free opportunity to network and learn with like-minds, building relationships that will change our industry for the better. 

iSportConnect welcomes you to join our fourth Masterclass of 2022 – The Brands Masterclass is especially for brands looking to maximise their engagement with sport as well as rights owners trying to improve the ROI they generate for brand partners. 

There is much talk about the world lurching into a global recession which means that many marketing budgets face being cut. The marketing investments made in sport by brands will in turn be put under the spotlight. How can brands and rights owners evolve to ensure that the value of a partnership continues to grow and remain relevant into the future?

Join the debate with senior brand, marketing and partnerships executives across the business of sports  to discuss how sport and sponsors need to evolve to remain relevant to each other.