Exploring Commercial Opportunities in Middle East & Africa

27th June 2024 – 11AM – 1PM BST

Join us for an enriching online Masterclass+, “Exploring Commercial Opportunities in the Middle East and Africa (MEA)”,  designed to offer deep insights into these rapidly evolving sports market. This event is a must-attend for industry professionals eager to understand the nuances of sports marketing, developing a fan base and building commercial channels in the MEA region. Through a series of interactive sessions and expert-led discussions, we will uncover the keys to tapping into this critical sports market.

Delve into the intricate cultural and digital landscapes of MEA countries and learn how these unique dynamics impact sports marketing. We’ll explore the blend of traditional and digital platforms, such as linear TV and social media, to engage audiences effectively. The event will also spotlight best practices for sports entities looking to use content and fan engagement strategies as tools for growth in these high-revenue markets.

Our breakout session, “Driving Commercial Growth in New Markets,” presents an invaluable opportunity to explore diverse revenue streams and fan engagement techniques. Learn how to leverage digital touchpoints, personalization, and engagement platforms to create immersive fan experiences. This session is key for those looking to establish a long-term commercial foothold in the MEA region.

The event culminates with a closing panel discussing “How to Generate International Growth in these Regions: Engagement and Revenue.” This panel brings together a diverse group of regional stakeholders, including sports rights holders, brand partners and broadcasters. We’ll dive into data-driven decision-making, leveraging comprehensive data analysis to track engagement across media platforms and uncover revenue opportunities. Key topics will include nurturing a local fan base through localisation and cultural adaptation in content strategies, and innovative content delivery methods like interactive streaming and gamified experiences.

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