iSportConnect’s interactive June Masterclass+ focuses on “Engaging Young Fans: Captivating Audiences and Monetising the Evolving Sports Landscape”. This event focuses on how to captivate and monetise the rapidly changing habits of young sports fans through strategic, innovative content, and partnerships. A range of lively sessions, insightful panel discussions, and hands-on breakout sessions have been arranged, aimed at offering deep insights into the intriguing world of sports marketing and engagement.

In-depth conversations will revolve around how the younger generation consumes sport, their general media consumption habits, their views on events and what they value when attending these events. These will be coupled with insights into how digital media and influencers play crucial roles in shaping these behaviours. Be part of this engaging discussion as we delve into captivating case studies and innovative strategies.

An important part of the event will focus on harnessing digital media and technology to create compelling content that resonates with young fans. We’ll look at how strategic partnerships and collaborations can amplify visibility, engagement, and revenue generation. You’ll have the chance to participate in breakout sessions exploring different content formats and strategies for engaging young fans through digital media and technology.

The latter part of the event will explore current sports consumption trends and monetisation strategies in the evolving sports landscape. You’ll learn about the importance of aligning with young fans’ desires and expectations, the challenges of adapting to the rapidly changing sports industry, and methods to maximise revenues through effective content strategies.

Don’t miss this opportunity to network with industry professionals, learn from the experts, and deepen your understanding of the evolving sports landscape. You’ll walk away with actionable insights into engaging young fans, captivating audiences, and monetising the evolving sports landscape.


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Guest Speakers

The Agenda

Agenda: 

9:15 am – Registration and Morning Refreshments 

9.40 am – Welcome and Introduction 

– Brief overview of the day’s schedule 

– Introducing the event’s purpose and objectives 

9:45 am: Opening Talk: 

– How do young fans consume sport and what are their general media consumption habits 

– What are their views on events and what is important to them when attending events – The role of influencers 

– We will have a think and do some desk research to find a suitable case study YouGov 

9.50am: Panel Discussion: Captivating the Next Generation: Engaging Young Fans through Innovative Content Formats and Partnerships 

– Harnessing digital media and technology to create compelling content, both live and non-live, that captures the attention of young fans. 

– Exploring strategic partnerships and collaborations to boost engagement, visibility, and revenue generation in the sports industry. 

– Leveraging influencers and ambassadors to drive fan loyalty and enhance engagement with the next generation of sports enthusiasts. 

10:20 am – 10:50 am: Breakout Session: “Captivating the Next Generation: Strategies for Engaging Young Fans through Various Content Formats” 

– Sharing insights on creating compelling and engaging content, including live and non-live formats 

– Discussing the role of digital media and technology in amplifying sports consumption – Exploring partnerships and collaborations to enhance engagement, visibility, and revenues 

– Examining the role of influencers and ambassadors in driving fan engagement and loyalty

10.50 am: Short Break 

11:20 am: Panel Discussion: “Seizing Opportunities in the Evolving Sports Landscape: Consumption Trends and Monetization Strategies”

– Analysing the current landscape of sports consumption and emerging trends

– Exploring innovative content formats, media strategies, and best practices

– Discussing the importance of aligning with young fans’ desires and expectations – Addressing the challenges of adapting to the rapidly changing sports landscape

12:00 pm: Breakout Session: “Maximising Revenues through Live and Non-Live Content in the Evolving Sports Ecosystem” 

– Implementing effective content strategies to maximise revenues

– Utilising data and analytics to measure the impact of different content formats

– Showcasing the value of various content types to stakeholders and partners

– Highlighting the role of innovative content formats in driving revenue growth

12.30pm: Networking Light Lunch 

13.30pm: End of Masterclass+

The Location

Cecil Sharp House

2 Regent’s Park Rd,

London

NW1 7AY

Event begins in:

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