Dubai Summit 2024

Date & Time: 5th December 2024 | 09:00 – 16:00

Audience: Invitation-only for senior executives from sports, brands, and governing bodies.

The Dubai Summit 2024 builds on the success of its previous editions, which attracted senior executives from leading organisations such as LaLiga, NBA, UEFA, Sky Sports, and Aston Martin. This year’s invitation-only event will bring together global leaders to discuss key trends shaping the future of the sports business.

The summit will begin by exploring digital engagement strategies and how brands and rights holders can use storytelling to connect with audiences across platforms. Expert speakers will share innovative approaches to creating meaningful fan experiences in a fast-evolving media landscape.

A central theme will be the future of sports rights, examining how rights holders are adapting to the shift towards direct-to-consumer platforms and on-demand streaming. Industry leaders will discuss optimising partnerships in this new environment, with case studies highlighting successful adaptations.

The event will also focus on the commercial growth of sports organisations, exploring how data and technology are driving personalised fan experiences and enhancing sponsorship value. Sessions will delve into how rights holders are transforming their approach to partnerships and monetisation to remain competitive.

The day will conclude with an exclusive VIP networking reception, providing delegates with the opportunity to connect with peers and discuss the insights from the event. With limited spaces available, the Dubai Summit 2024 offers a unique platform for senior executives to gain actionable insights and collaborate on the future of sports business.

CLICK HERE TO REGISTER