Eurosport Secures WTA Coverage Rights In Russia From 2020
August 30, 2019
Eurosport has signed a new four-year deal for exclusive WTA coverage in Russia from 2020.
The new agreement comes in to effect from January 2020 and will see Eurosport cover every major WTA event for the next four years, with up to 47 tournaments worldwide and more than 800 matches produced for broadcast each year available on Eurosport’s online streaming service, Eurosport Player.
Laurent Prud’homme, SVP Rights Acquisitions & Syndication at Eurosport, said: “Expanding our exclusive position in tennis is a major win for fans in Russia, who will enjoy enhanced coverage of the best players in the world, and local heroes, week-in, week-out. With ten Russian players inside the top 100 in the WTA Rankings, interest in tennis has never been greater and Eurosport will power people’s passion for the sport by delivering the best experiences and content across all screens.
“We are delighted to partner with the WTA and look forward to maximising the scale of our relationship to super-serve tennis fans in Russia on all Eurosport platforms and devices. Adding exclusive WTA events to our unprecedented tennis portfolio and innovative coverage of all four Grand Slams and the ATP Tour, means Eurosport truly is the Home of Tennis in Russia.”
“The WTA is thrilled to have partnered with Eurosport to become the exclusive broadcast partner in Russia,” stated Micky Lawler, WTA President. “Russia is one of our top global markets with a history of producing exceptional talent, and we are delighted to join forces with Eurosport in telling the exciting WTA player stories to the Russian fans.”