Eurosport Partners with World Archery in Three Year Broadcast Deal

Fans and viewers will be able to watch the highlights of each 2014 Archery World Cup stage which will be held in Shanghai, Medellin, Antalya and Wroclaw. The final stages held in Lausanne will be broadcasted live on Eurosport 2.

As part of the partnership Eurosport has also created strong promotional and advertising campaigns, the first of which will be broadcasted on the 1 March to coincide with the first day of world championship coverage.

Eurosport Group Commercial Director Olivier FISCH said: “Archery’s multi-media visibility continues to grow across the Eurosport platforms. For the next three years, fans will be able to follow the Archery World Cup from start to finish on television and the circuit will engage a huge number of new viewers. Archery will become a regular fixture which will enable fans to follow the competitions and athletes more easily, and we’re looking forward to sending images of this exciting and enjoyable Olympic sport to millions of homes around the world.”

World Archery Secretary General Tom DIELEN commented: “Eurosport’s coverage of the Archery World Cup circuit and world championships in 2013 saw a larger audience captivated by archery’s own international calendar than ever before. The continued demand for images of our sport puts us in an encouraging position as we reach the halfway point in this Olympic cycle, and it’s a privilege to be back on Eurosport for the next three years.”