Eurosport agrees new multi-year deal to screen biathlon events
January 4, 2018
Eurosport has announced a new agreement with the European Broadcasting Union (EBU) to broadcast biathlon events for another four years from the 2018/19 season.
The pan-European deal includes biathlon’s blue-riband events such as all IBU Biathlon World Cups from next season until the 2021/22 season as well as the next three IBU World Championships in 2019, 2020 and 2021.
Fans will be able to watch every event on Eurosport and via the Eurosport Player, the broadcaster’s OTT platform.
As part of the new deal, Eurosport has secured exclusive rights to all key biathlon events in 27 countries and territories including the United Kingdom.
Ingolfur Hannesson, Head of Sports Rights – Winter Sports, EBU Sport, said: “We are really pleased to have extended our long-term partnership with Eurosport, which secures extensive coverage on various platforms across the European territory.
“Eurosport continues to be one of the key players in the amazing onwards and upwards development of biathlon.”
Eurosport CEO, Peter Hutton, added: “Europe is undoubtedly the epicentre of biathlon. Testament to that fact is that we regularly have up to a million people across Europe watching the sport on our channels.
“Over the next four years we will continue to find new ways to innovate, whether that be through programming or short-form content that complements our programming.”
Peter Hutton is part of the speaker lineup at iSportconnect’s upcoming Broadcast Masterclass. Discussion topics will include the rise of OTT, current competition within the rights market landscape and how to deepen audience engagement.
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