European Sponsorship Association announce new board members

Sophie Morris, Strategic Marketing & Sponsorship Director of Millharbour Marketing, a partner of iSportconnect, was elected to the Board of Directors of the European Sponsorship Association (ESA) at its AGM on Wednesday 6^th July.

ESA is the voice of the sponsorship industry in Europe. It seeks to inspire, educate and raise standards. As a membership association it strives to lead the industry through activities relating to policy and governance, corporate responsibility, education and training, provision of information and networking.

Sophie has 15 years marketing experience and was most recently a Director of Marketing in financial services. She led sponsorship of the Barbarians rugby games for four years, before starting her own consultancy, Millharbour Marketing in 2013.

She read Business Studies & Marketing Management at University; has the Chartered Institute of Marketing (CIM) Diploma and Postgraduate Diploma in Marketing and has been a Chartered Marketer since 2007. She also sits on the Rugby Football Union (RFU) Rugby Growth Committee, is a judge at the UK Sponsorship Awards and a speaker at international industry conferences.

Speaking about her election to the ESA Board of Directors, Sophie said “It’s an honour and a privilege to have been elected to the ESA Board and to represent the €25bn sponsorship industry across Europe. My aim is to make sponsorship a more fundamental part of the marketing mix: more effective for brands, more valuable for rightholders and more engaging for audiences. I look forward to being part of ESA’s efforts to educate and inspire sponsorship and marketing executives, increase best practice and drive the industry forward.”

Karen Earl, Chairman of ESA, said “We’re pleased to have Sophie on the ESA Board and think that her skills will add enormous value to ESA’s drive to protect and promote the sponsorship industry”.

View Sophie’s