Euroleague Basketball signs Turkish Airlines as title sponsor

Euroleague, Europe’s premier basketball league, is to be named Turkish Airlines Euroleague Basketball starting from next season.

The agreement is the first-ever title sponsorship deal for the Euroleague and will run for the next five seasons, with an option to extend it for a further five.

Euroleague CEO Jordi Bertomeu said: “We have been working for a long time to find the right title partner that could satisfy not only the economic value  of becoming a title sponsor but becoming a partner, with a commitment to the growth of basketball across the globe.”

Turkish Airlines chairman Hamdi  Topcu added: “After [striking] great partnerships with Barcelona FC and Manchester United, two of the most important football brands, it is a privilege  for us to partner with the Euroleague, one of world’s most prestigious basketball organisations  and Europe’s biggest basketball league.”