Euroleague Basketball renews media rights agreement with Saran Media Group
5 hours ago
Euroleague Basketball and Saran Media Group have announced the renewal of their long-standing media rights agreement for an additional four years, covering the 2025-26, 2026-2027, 2027-28 and 2028-29 seasons. This partnership further strengthens Saran Media’s position as a leading broadcaster of premium global sports content in Türkiye. It also promotes Euroleague Basketball´s aim to enhance passionate fan base and a deep-rooted basketball culture.
Under the renewed agreement, secured by Euroleague Basketball’s strategic partner IMG, Saran Media Group, will continue to hold the exclusive media rights for broadcasting Turkish Airlines EuroLeague and BKT EuroCup games across its platforms. With this agreement, these premier European basketball competitions will continue to be a crucial part of Saran’s impressive portfolio on its linear TV channel, S Sport, and OTT platform, S Sport Plus, which already features top-tier sports organizations such as the NBA, LaLiga, Serie A, Wimbledon, ATP Masters 1000, MotoGP, NFL, and UFC.
Kenan Saran, CEO of Saran Media Group, added: “Our collaboration with Euroleague Basketball has been a great success over the years. We are excited to further strengthen our relationship and continue providing extensive and high-quality coverage of the EuroLeague and EuroCup. Turkish basketball fans can look forward to another four years of thrilling action.”
“We are thrilled to announce the renewal of our partnership with Saran Media for another four years,” stated Paulius Motiejunas, Euroleague Basketball CEO. “Turkey remains one of our core markets, with millions of passionate fans following our competitions. With Saran Media’s top-tier production and commitment to delivering high-quality broadcasts, we couldn’t imagine a better partner to continue bringing our thrilling games and engaging content to audiences across the country.”
This renewed partnership ensures that Turkish basketball fans can continue to follow top teams like Anadolu Efes Istanbul and Fenerbahçe Beko Istanbul as they compete against Europe’s best, including Real Madrid, FC Barcelona, Olympiacos and Panathinaikos BC Athens.
With an expert, young, and dynamic team of basketball announcers and commentators, S Sport and S Sport Plus will continue to be the home of basketball. They will bring the excitement of EuroLeague, NBA, and NCAA to an audience of 9 million fans.