ESPN Inks New Budweiser Deal to Sponsor FA Cup

ESPN has extended it’s deal with Budweiser to sponsor the English FA Cup football competition.

Under the new deal social media integration will underpin the pair’s joint activities. Fans watching or accessing any of the multi-platform content will be encouraged to share their views and opinions on the FA Cup – and associated Budweiser and ESPN content – via Twitter using the #ToTheDream hashtag.

ESPN will also run Here’s to the Dream, a series of eight short fan-focused films running all season from the first round through to the final, and five FA Cups legends-focused films running throughout the competition, as well as a number of other features.