Emirates extends PGA European Tour sponsorship deal
August 23, 2017
The PGA European Tour has today renewed its sponsorship deal with Emirates Airline for a further four years.
The new agreement will see the Dubai airline become an official partner of the 2018 Ryder Cup and continue to be a sponsor of all nine existing European Tour events.
Keith Pelley, chief executive of the European Tour, said: “We are delighted to continue our partnership with Emirates on the European Tour until 2021 and we also welcome them on board as an official partner of The 2018 Ryder Cup.
Emirates extends partnership with the European Tour until 2021, becoming the Official Partner of the 2018 Ryder Cup. https://t.co/nPGwaqicQL pic.twitter.com/IEhqVByt17
— Emirates airline (@emirates) August 22, 2017
“I have no doubt our continued partnership with such a well-established and iconic global brand, and one which has vast experience in the sports sponsorship market, will be hugely beneficial not just to the European Tour but also to The Ryder Cup.”
Sir Tim Clark, president of Emirates Airline said: “We’re pleased to announce our continued partnership with the European Tour. Golf is one of the world’s most popular sports and Emirates proudly links golfers and fans alike to top golfing events and destinations around the globe.
“As the official partner of The 2018 Ryder Cup in France next year, we look forward to further strengthening our relationship with the European Tour as well as engaging with millions of golf fans around the world.’’