ECB Inks YouTube Deal for Ashes Series in 53 Countries

With the Ashes set to start this week, the England & Wales Cricket Board (ECB) have sealed a major broadcast deal to stream the Investec Ashes Series live on YouTube in 53 countries across mainland Europe and Latin America on its channel.

The ECB’s official YouTube channel will host the live streaming –  www.youtube.com/ecbcricket – as well as one minute highlights of every session.

ECB continues to expand its digital services – with fans enjoying over 1.5m views of free to view video content in 2013 alone, watching over 2m minutes of footage. The YouTube channel offers highlights of every Investec Test, NatWest ODI & T20, LV= County Championship and Yorkshire Bank 40 matches, as well as behind-the-scenes features and player interviews.

David Collier, Chief Executive of ECB, said: “This is the ECB’s first venture into live streaming of cricket online, so is ground-breaking territory for us.

“We receive numerous requests from cricket fans in regions where there is no broadcast TV offering, and therefore we are delighted that many will be able to enjoy this Investec Ashes Series.

“It is also important that we play a role in the expansion of the game to countries that do not traditionally play nor watch the sport.”

Steve Nuttall, Senior Director YouTube, said “Our partnership with the ECB expands the reach of the Investec Ashes Series to new countries and to YouTube’s younger, connected audience. We’re delighted to see more top quality cricket on YouTube.”

The service begins on July 10 on Day 1 of the first Investec Ashes Test at Trent Bridge from 11:00 BST.

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