eBay India Partners with IPL Apparel Brands in Merch. Deal

The Indian division of the world’s leading online marketplace, eBay has partnered with the leading apparel brands adidas, Reebok, Puma & Lotto Sports to provide a one stop shop for the official Indian Premier League (IPL) merchandise from all 10 IPL teams. 

While eBay India has secured partnerships with brands like adidas, Reebok and Puma in the past, this is the first time that the website has tied up with Lotto Sports. Fan gear is also available from Genesis, Cool Maal, Reliance Trends, Reliance Leisure and Sports & Beyond. 

eBay is offering a wide range of merchandise that include T-shirts, jerseys, caps, footwear, collectibles & fan gear, mugs, wrist bands, key chains & miniature bats. 

eBay India has also partnered with many of its charity partners to auction one unique autographed memorabilia every week during the IPL season. This week, a bat autographed by Rahul Dravid is on auction at Re 1 with the proceeds benefiting Children’s Movement for Civic Awareness. (CMCA). The auction ends on April 21, 2011.