EA SPORTS Acquires TRACAB Technologies to Enhance Realism and Innovation in Sports Gaming
3 hours ago
EA SPORTS has announced its agreement to acquire TRACAB Technologies, a leading provider of advanced sports optical tracking and analysis solutions. This strategic acquisition is set to revolutionize how EA SPORTS integrates real-world data and artificial intelligence (AI) to deliver an unparalleled level of realism in its sports gaming experiences.
EA SPORTS has long been committed to pushing the boundaries of innovation in gaming. By investing in cutting-edge tools and technology, the company continues to enhance authenticity, immersion, and the overall gaming experience. With the integration of TRACAB’s real-time data capture and analysis capabilities, EA SPORTS will accelerate its ability to replicate real-world sports with extraordinary precision.
“Our EA SPORTS games are becoming living, breathing simulations of sport, and TRACAB’s cutting-edge technology and expertise in real-time data capture and analysis will enable us to enhance realism, immersion, and engagement in all our experiences,” said Cam Weber, President of EA SPORTS.
TRACAB Technologies: A Game-Changer in Live Sports Data
TRACAB’s sports optical tracking system is renowned for capturing an extensive range of live data points. The system tracks every movement on the field at 60Hz per second, generating approximately 600 million data points per game. This includes tracking 65 unique data points per player and referee, capturing skeletal data from 21 joints on each body, as well as center-of-mass and ball movement tracking.
By leveraging this sophisticated data capture, EA SPORTS plans to refine player animations, behaviors, and AI-driven team strategies. The result will be enhanced gameplay mechanics that truly reflect the dynamism and unpredictability of real-world sports.
Beyond Gaming: The EA SPORTS App’s Future
Beyond gaming, EA SPORTS envisions expanding TRACAB’s capabilities into the EA SPORTS App, positioning it as the world’s leading interactive sports platform. This integration will enable fans to engage with reimagined highlights, predictive simulations, and alternative broadcasts on demand.
Currently, the EA SPORTS App is regionally available in Spain, but with TRACAB’s technological support, its global expansion is set to accelerate. The combination of volumetric data capture and advanced AI will allow fans to experience sports in ways never seen before.
“Joining EA SPORTS marks an exciting new chapter for TRACAB Technologies,” said Martin Brogren, GM of TRACAB Technologies. “Our mission has always been to push the boundaries of sports data and analysis, and with EA SPORTS’ vast resources and vision for innovation, we’re confident that we can create even more immersive and dynamic experiences for sports fans around the world.”
The acquisition is expected to close in EA’s first fiscal quarter of FY26. As EA SPORTS continues to evolve its portfolio, this acquisition signals a significant leap forward in delivering more immersive, data-driven sports experiences. By harnessing real-time data and AI, EA SPORTS aims to redefine the future of sports gaming and interactive entertainment.