E1 World Championship signs BRETT as presenting partner
July 24, 2024
The UIM E1 World Championship has announced BRETT, the cryptocurrency meme token, as the presenting partner of its showcase Monaco race later this month.
The title of the flagship race, a jewel in the crown of E1’s debut season, will be named E1 Monaco 2024 presented by BRETT as part of the deal.
Monaco, the luxury destination that’s steeped in rich nautical heritage, will play host to E1, the world’s first all-electric raceboat championship, for the first time in July. The principality that’s synonymous with racecars weaving through its streets, will welcome a new dawn in motorsport as the Championship’s pioneering electric RaceBirds take flight on its shores.
With the debut season in full flow, E1 and BRETT will welcome the Championship’s nine teams, owned by high-profile celebrities including Will Smith and Tom Brady, to Monaco as they battle it out to be crowned ‘Champions of the Water.
“BRETT is proud to support this new sustainable and thrilling high speed sport. We look forward to the opportunity to contribute towards cleaner and healthier oceans and blue waters for all our aquatic friends.” said a statement from the BRETT community.
Rodi Basso, CEO at E1, said: “We’re delighted to welcome BRETT as a title sponsor of our tentpole Monaco race.
“Together we will bring a truly unique racing experience to the home of motorsport as we accelerate our journey to realise a cleaner electric future for racing and marine mobility.”
E1 Monaco 2024 presented by BRETT is set to take place on 28th July as teams look to overturn the advantage of Team Miami powered by Magnus in the Championship standings.