Drew Brees Becomes Vicks VapoRub’s First ‘VapoDad’

Procter & Gamble’s Vicks VapoRub, cure have made NFL quarterback Drew Brees their brand ambassador with the New Orleans Saints player becoming the brand’s first-ever “VapoDad.”

For the first time in over 100 years, a father-figure will appear as the primary caregiver in its advertisements. Appearing alongside his real-life son Baylen, Brees will be seen in television and print advertisements for VapoRub this upcoming cold and flu season.

“There are no sick days in the Brees household, so when Baylen comes down with a cold, we use VapoRub to provide relief for his cough and cold symptoms.”

Historically, VapoRub has only featured women as the primary caregiver in its advertisements. With fathers becoming increasingly involved in the upbringing of their children, Vicks felt it was important now more than ever to feature its first VapoDad.

Andy Cipra, Brand Manager, Vicks North America, said: “Vicks believes that both mothers and fathers play an equally important role in the health of the family unit. Drew Brees is known for his close relationship with his family, which made the decision to make Brees the first VapoDad a natural one.”

Drew Brees first worked with the brand with advertisements for Vicks DayQuil and NyQuil. The VapoRub spots will differ by providing a more family-focused message, highlighting the nurturing role parents play in their children’s lives.

“I’m truly honored to become the first-ever Vicks VapoDad. My son Baylen and I had the opportunity to shoot this commercial together, which makes this opportunity that more special for me,” says Drew Brees. “There are no sick days in the Brees household, so when Baylen comes down with a cold, we use VapoRub to provide relief for his cough and cold symptoms.”

Vicks VapoRub is over 100 years old with one of the most recognizable scents in the world. Research has shown that the therapeutic vapors found in VapoRub can help provide the feeling of freer breathing to a person suffering from a cough due to the common cold. Simply rub Vicks VapoRub on the chest and throat to temporarily relieve coughs due to common colds or on muscles and joints to temporarily relieve minor aches and pains. The combination of vapors in Vicks VapoRub, including menthol, camphor and Eucalyptus Oil, works to reduce a cough by acting on airway sensory nerves.