Dollar General Expands Joe Gibbs Racing Sponsorship Deal

Dollar General has signified it’s commitment to Nascar’s Joe Gibbs Racing by oncreasing it’s sponsorship to 17 Sprint Cup races and a full-time ride in Nationwide, according USA Today Sports.

As many companies are trending away from full-season sponsorships in the Sprint Cup Series, Dollar General is moving toward a 36-race commitment. 

CEO Rick Dreiling said the discount retailer will increase its spending on NASCAR for the sixth consecutive year, backing Joe Gibbs Racing’s No. 20 Toyota driven by Matt Kenseth for 17 races starting with next year’s Daytona 500. That’s up from 12 races this season.

“Our goal is to grow into a full-time Cup ride,” Dreiling told USA Today Sports. “But it’s a little soon to commit if that’s going to be next year or two to four years from now. That’s all down the road.”