DNA Brands to Sponsor NASCAR’s Brian Brown in 2014 Sprint Cup Series

DNA Brands, Inc., maker of DNA Energy Drink, announced today that is has entered into an agreement with sprint car racing veteran #21 Brian Brown, as an associate sponsor for the 2014 NASCAR Sprint Car Series season. 

Brian, a 13 year veteran of sprint car racing, has racked up over 153 career wins and finished in the top 5 over 30 times last year. Sprint car racing is becoming one of the most rapidly growing forms of motorsports in the country, reaching over 30 million fans through ESPN 2 TV Packages as well as at 800 tracks covering 49 states.

“We couldn’t be happier than to have Brian as part of the DNA team this year. He not only is a winning athlete, but also the type of person we want to be associated with,” said Eric Fowler, Vice President of Sales and Marketing for DNA. Fowler added, “Brian understands what it takes to market a brand and his relationships on and off the track and will help DNA gain more visibility among the more than 30 million race fans throughout the country. With sprint car racing becoming one of the most rapidly growing forms of motorsports in the country, we believe that marketing to that audience will greatly help to secure retailers, increase distribution and attract a huge new customer base. We look forward to a great relationship, along with a great season this year with Brian,” concluded Fowler.

Brian Brown said: “I’m really excited to be associated with DNA Energy. In our line of work we always need a little extra pep in our step to assist in traveling to the next track, or between races. DNA Energy and coffee are awesome products, they taste great, and we are excited to be a part of their growing brand. Hopefully we can do our part to help them grow, and to reach our fans in the sprint car market and beyond.”