Digital Masterclass Goes Deep Into Engagement

The iSportconnect Digital Masterclass today in London delivered a wealth of insights and information on key issues from a powerful line-up of speakers from some of the biggest rights owners, media companies and brands in the sports market.

The prime importance of authenticity in social media was a recurring theme, as was the value of experimentation (and a willingness to make mistakes) in developing winning digital initiatives.

The event featured four in-depth panel sessions with experts from:

• beIN Media Group
• DAZN
• Nissan Motors
• Notre Dame Athletics
• Panasonic
• Real Betis
• San Francisco 49ers Chelsea FC
• TLA Worldwide
• Verizon Digital Media Services
• Williams Racing
• World Sailing

We will be following up with key take-aways on Thursday. So tune in tomorrow.