DHL renews principal partnership with Harlequins
September 12, 2017
DHL has today renewed its principal partnership with London-based Premiership rugby side Harlequins.
The new deal will see DHL retain its presence on the front of the team’s shirt while also extending support to Harlequins’ leading Academy and EPDG structure, plus the Harlequins Ladies team.
The organisation will also look to expand the service and distribution of Harlequins’ retail offering while growing and developing the grassroots of the game alongside the club’s community team.
Harlequins Commercial Director Ned Wills said: “We are very pleased and excited to have extended our partnership with DHL and continue to work with such a prestigious organisation who recognises the appeal of Harlequins in this country, and around the world.
DHL renews its Principal Partnership with Harlequins https://t.co/1QrTOIq4Rp
— Harlequins (@Harlequins) September 12, 2017
“This renewed partnership is also exciting as DHL will support the Harlequins Ladies and Academy squads, which reflects our collective ambition to promote the growth of the game at all levels.
“We have enjoyed an incredibly successful relationship since 2012 and we are looking forward to continuing this in the coming years to achieve our collective objectives.”
Shannon Diett, Vice President of Marketing at DHL, added: “DHL is proud to be continuing our successful relationship with Harlequins.
“Over the last four years we have worked closely with club and players to grow their international presence and, as Principal Partner, we look forward to building on this throughout the coming seasons.”