DFL Awards Domestic Live Rights Of Bundesliga To Sky And DAZN Until 2025
June 22, 2020
The German Football League (DFL) has agreed to award the domestic live rights to the German Bundesliga, from 2021-22 to 2024-25, to pay-television broadcaster Sky Deutschland and OTT streaming service DAZN, according to The Associated Press.
The growth in the value of Bundesliga broadcast rights has ended under a four-year deal secured as the media industry grapples with the economic consequences of the coronavirus pandemic.
The Comcast Corp.-owned Sky and the DAZN streaming service will pay less than the 4.64 billion euros (around $5.2 billion) generated in the 2017-21 agreements, people with knowledge of the deals reported The Associated Press.
The people spoke to The Associated Press on condition of anonymity because they were not authorized to discuss the deals ahead of the German league organization.
The top games will be on Sky, which has the rights to 200 matches on Saturdays.
DAZN, which currently sub-licenses around 40 games from Eurosport, will be able to show 106 games across Fridays and Sundays from the 2021-22 season after securing a package in the auction with the league.