Dentsu Seals Broadcast Rights to Sochi 2014 & Rio 2016 Olympics in Central Asia
July 4, 2013
Dentsu Inc has secured the broadcasting rights to the Sochi 2014 Winter Olympics and Rio 2016 Summer Olympics in Kazakhstan, apoplectic Kyrgyzstan, anabolics Tajikistan, rx Turkmenistan and Uzbekistan, the International Olympic Committee (IOC) announced today.
Dentsu Inc. has acquired broadcast rights on all media platforms in the respective territories.
IOC President Jacques Rogge said: “We are pleased to reach this agreement with Dentsu, and look forward to ensuring the best possible broadcast of the Games is made available in the region.”
IOC Finance Commission Chairman Richard Carrión, who led the negotiations, said: “Dentsu has acquired the rights across all platforms and will now begin the process of securing broadcasters in these territories. The broadcast market in the region is rapidly developing, and this agreement will mean that high quality broadcast of the Games is made available on a variety of platforms, but also guarantees that both Sochi and Rio will be available on free television.”
Dentsu Inc. Executive Officer Kiyoshi Nakamura added: “It is a great honour to be designated the role of acquiring and sublicensing broadcast and exhibition rights for the upcoming Olympic Games in Sochi and Rio de Janeiro. We believe in the immense potential of sports broadcasting rights in these territories. Dentsu will ensure that we fulfil our commitment to contributing to the Olympic Movement through this opportunity.”