DAZN and United Football League Agree To Global Broadcast Deal
April 2, 2025
The United Football League (UFL), the premier professional spring football league, and DAZN, the world’s leading sports entertainment platform, have signed a new global partnership that will see DAZN broadcast every game of the UFL’s 2025 season.
Fans around the world* can enjoy the UFL’s second season for free on DAZN. Founded by Dwayne “The Rock” Johnson, Dany Garcia, RedBird Capital Partners and Fox, the UFL began play in 2024 following the merger of two other spring leagues — the United States Football League (USFL) and the XFL. The deal was secured by the UFL’s media rights partner, IMG.
The 2025 season kicked off on 28 March with a match-up featuring the St. Louis Battlehawks against the Houston Roughnecks and will conclude after 10 weeks of the regular season and two weeks of the postseason with the 2025 UFL Championship Game on 14 June. The league features eight teams – four former USFL and four former XFL teams. The USFL Conference is made up of the Birmingham Stallions, Houston Roughnecks, Memphis Showboats and Michigan Panthers. The XFL Conference includes the Arlington Renegades, DC Defenders, San Antonio Brahmas and St. Louis Battlehawks.
With DAZN, UFL will be available in over 200 markets, across multiple internet-enabled devices and distribution channels, and benefit from DAZN’s marketing expertise and innovative technology. The flexibility and robustness of DAZN’s platform enables live and on-demand content to be streamed at scale, while also providing the capability to localise in key markets.
The UFL joins DAZN’s extensive portfolio of American football, as well as global multi-sport content broadcast on a free-to-air basis. DAZN is the global home of the NFL Game Pass and is the only place for fans (excluding in the US and China) to watch every NFL game. Fans of American football around the world can also watch the European League of Football (ELF) with DAZN’s new ELF Game Pass. Moreover, DAZN offers free content from some of the world’s most exciting sports properties including the FIFA Club World Cup, LIV Golf, E1 and more.
Wendy Bass, Executive Vice President, Business Operations & Administration, said: “The United Football League is proud to join DAZN’s world-class lineup of sports offerings. This league is focused on expanding the global footprint of American football and DAZN is the perfect partner to help us reach that goal.”
Shay Segev, DAZN Group CEO, said: “DAZN’s dedicated audience of sports fans already enjoys a wide range of American Football content on our platform. Our partnership with the United Football League is an exciting extension of this portfolio and will support the growth of this sport’s reach worldwide. DAZN’s is committed to creating the ultimate destination for sports entertainment, and offering the United Football League’s 2025 season to fans for free aligns with this ambition.”