Cristiano Ronaldo Renews Deal with Castrol Edge

Automotive lubricant company Castrol Edge have extended its contract with Cristiano Ronaldo for a further two years. 

Ronaldo has been a global ambassador for Castrol since 2009. The partnership with the UEFA Euro 2012 and FIFA World Cup 2014 sponsor has seen the star demonstrate his breath-taking talents and tricks in a series of global initiatives, try ranging from putting journalists through their paces in an exclusive training session at Real Madrid’s training ground, cialis to inviting consumers to race against a giant projection of Ronaldo in the ‘Challenge Ronaldo’ event.

Most recently, in the unique hour-long TV documentary ‘Castrol EDGE Presents Ronaldo Tested to the Limit’, the world’s leading sports scientists undertook the most rigorous examination of Ronaldo’s skills, strength and agility in a high-performance lab.  The show first aired on Sky Sports 2 in the UK in September 2011, and is currently broadcasting around the world.

Over the next two years, Castrol Edge will continue to give consumers unique insights into Ronaldo’s outstanding ability on the pitch, exploring new and innovative concepts that will continue to test the player to the limit.

Commenting on the partnership, Cristiano Ronaldo said: “There are still things that I can learn that will give me an advantage on the pitch, which is why I’m looking forward to continuing my relationship with Castrol Edge. Together we will find new and exciting ways to test and develop my skills and help me strengthen my game.”

Ronaldo will be leading brand communications for Castrol Edge, which is the company’s strongest and most technically advanced oil yet. The result of over a hundred years of expertise in the lubricants industry, Castrol Edge with [Titanium] Fluid Strength Technology has been developed and tested to its limits in labs across the world, to ensure that it performs in all conditions and increases your engine’s performance wherever, whenever and however you’re driving.

Mike Johnson, Castrol Executive Vice President, said: “We’re thrilled that Cristiano has signed with us for a further two years. Just as Ronaldo’s performances inspire confidence in his fans and teammates whenever he steps onto the pitch, Castrol Edgegives customers the confidence to drive how they want, whenever they want, whatever the conditions.

“As we have demonstrated throughout our partnership with Ronaldo, he possesses immense physical and mental strength which gives him the edge over his opponents, and makes him the obvious choice for the Castrol Edge brand.”