Cricket West Indies secures media rights deal with ESPN Caribbean
November 11, 2024
Cricket West Indies (CWI) has announced the finalization of a new six-year media rights agreement with ESPN Caribbean, ensuring exclusive broadcast and digital coverage of all West Indies Men’s and Women’s home international matches as well as the Men’s and Women’s regional tournament, the CG United Super50 Cup. The agreement, which runs from 2024 to 2030, further solidifies ESPN Caribbean as the home of West Indies cricket across the region.
Under this partnership, ESPN Caribbean will provide extensive live coverage of the West Indies Men’s and Women’s home internationals, as well as the Men’s and Women’s CG United Super50 Cups. Fans across the Caribbean will be able to enjoy their favorite teams and players on ESPN’s platforms such as ESPN, ESPN 2 and Disney+, continuing the long-standing relationship between ESPN Caribbean and CWI.
On the agreement, CWI Acting Chief Executive Officer and Chief Operating Officer, Lynford Inverary said,
“This new six-year agreement with ESPN Caribbean marks the largest media rights deal CWI has ever secured in the Caribbean. It not only reflects the growing commercial value of West Indies cricket but also ensures that fans across the region will continue to enjoy comprehensive coverage of our international series and CG United Super50 Cups. ESPN is a longstanding partner, and this new deal will help CWI meet its long-term financial goals, while expanding the visibility and engagement of West Indies cricket within the region.”
Scott McGlone, Sr. Director Programming and Acquisitions, ESPN said: “We are thrilled to continue our strong relationship with CWI with this groundbreaking new deal. ESPN seeks to serve local sports fans anytime, anywhere. What better way to accomplish this goal than a long-term partnership with CWI, that represents such a rich sporting history both locally and internationally”.
Under the new agreement, CWI has retained the right to license post-match highlights on free-to-air and digital platforms throughout the region, ensuring fans will have access to additional content throughout each series and tournament. The new ESPN Caribbean deal, brokered in partnership with CWI’s Media Consultants, Pitch International, is a key milestone in CWI’s broader strategy to enhance the global visibility of West Indies cricket and engage more fans. The partnership aligns with CWI’s ongoing efforts to bring world-class cricket content to Caribbean audiences and deliver the best possible cricket experience to fans.