Coventry Building Society Decide Against Renewing Sky Blues Sponsorship Deal

Coventry Building Society will end their sponsorship deal with stricken Coventry City Football Club due to the uncertain future of the Sky Blues.

The firm provides the Sky Blues saver accounts that have given the League One club with a small windfall.

Colin Franklin, anabolics Head of Sales and Marketing told account holders in a letter: “I am writing to you about your Junior Sky Blues Saver Account. The Society’s contract with CCFC comes to an end shortly and unfortunately, due to the situation at the club, we are unable to proceed with a new contract at this time.

“As a result we have to stop offering new Sky Blues and Junior Sky Blues accounts.

“It means that from July 20 we have to stop offering these accounts and it will no longer have any special CCFC benefits, the contribution made to the club will also stop.

“The society and the club have both been fixtures in Coventry since the 1880s and we hope for more settled times and a positive future for the Sky Blues.”

Richard Field, spokesman for the building society told the Coventry Telegraph: “It’s coming to an end. We have been in contract with them for three years.

“We just felt that with the lack of clarity at the club we were not in a position to renew.”

Coventry are looking for new investment after entering administration over unpaid tax bills.

The team still do not have a shirt sponsor for the upcoming campaign after City Link opted against renewing their deal at the end of the 2012-12 season.