Countdown To Spanish Football Return Kicks Off With New LaLiga #BackToWin Show

LaLiga and its international broadcast partners have started the countdown to the return of Spanish football by launching a special series called #BackToWin, which will be shown weekly to its international audiences.

The shows will reveal the main news stories from across LaLiga, including the overall strategy and preparations behind the return of LaLiga Santander and LaLiga SmartBank, as well as kick-off times and new broadcast features set to be introduced between now and the end of the current campaign.

The 30-minute episodes of #BackToWin will air weekly until the competition resumes. LaLiga president Javier Tebas will feature in the first of the programmes. Each weekly edition will see a leading figure from within LaLiga take centre stage and will involve the participation of several LaLiga Santander and LaLiga SmartBank players who will share their experiences of the lockdown in Spain and their expectations for when the LaLiga gets up and running again.

Football-related content focusing on the return to action will dominate this new show, which will also delve into football stats and storylines such as the race to be crowned LaLiga’s top scorer at the end of the season. LaLiga Ambassadors will also get involved by taking part a series of challenges, such as competing with each other to see how many shirts they can put on in the space of a minute.

#BackToWin is a show for LaLiga fans around the world and will be made available to all international broadcasters. Viewers in the UK and Ireland will be able to catch the episodes every Friday night at 8.00pm on 24-hour channel LaLigaTV, which is available on Sky (Ch. 435) as well as Virgin TV (Ch. 554) in the UK.