Cortex appoints Mike Bohndiek as Managing Director
2 days ago
Cortex has announced that long-standing sports industry executive Mike Bohndiek will join the company in the newly created role of Managing Director on June 1st 2025.
Mike’s brings a wealth of experience having built and managed sports technology agencies as well as operating within software development and tech consultancy spaces and has held high-profile roles with several high profile sports and entertainment rightsholders. Mike joins Cortex from Arsenal FC, where as Technology Director, he has led a club-wide digital transformation programme including deployment of the Cortex Single Sign On (SSO) and Fan Data Platform (FDP).
Built for sport, Cortex technology connects data, content and commercial inventory, serving a digitally diverse industry through quick-to-deploy SaaS product platforms that flexibly meet the needs of modern commercial and marketing teams.
Commenting on the appointment, Mike said “I’m delighted to be joining Cortex at a pivotal moment for the company. Having been connected to Cortex for some time – be it as a consultant assessing solutions, a client through Cortex implementation partner InCrowd, or as a critical friend – I have seen first-hand the impact that Cortex software can have for clients.”
“I’m energised by the opportunity to refine these products whilst positioning and proving the value of Cortex as the premium technology provider to the sports industry, with the ultimate goal of growing our market share, domestically and internationally.”
Group CEO of InCrowd and Cortex, Aidan Cooney added “The sports industry is at an inflection point, and Mike is the just the person we need to help Cortex drive this transition. He brings a blend of entrepreneurial energy and drive with a deep understanding of the challenges that Cortex is looking to solve.”
“Cortex technology has been developed to help industrialise brand partnerships and marketing revenues in sport, allowing organisations to scale their commercial revenues by adapting their digital proposition to meet the consumption needs of fans and commercial needs of brands.”
“With Mike at the helm, Cortex is even more committed to leading this industry change, empowering customers to adapt, innovate, and thrive in this new dynamic environment.