COMPANY SPOTLIGHT: OMNIGON – Tailoring Digital Solutions to Offer the Finest Cut

By Christian Radnedge

With the digital possibilities in sport causing one’s head to spin, it is getting seemingly harder and harder to get a bespoke offering from the ever growing list of companies vying to secure business.

That is why digital consulting firm Omnigon maintains that what sets them apart is their tailored approach.

Headquartered in New York and with offices around the world, they provide everything from consulting services to creative services to software systems to development and oversight.

More than ever the focus to link brands with their audiences over mobiles, tablets and other devices is the top priority.

Omnigon’s chief commercial officer David Nugent told iSportconnect why his company was ideally suited to deliver the best results.

“There are certainly others who are in the same space that we are in but typically those companies are taking a slightly different approach to the way they deliver solutions,” he said. “We are a professional services company first.

“I think if you were to talk to the clients they would tell you that the reason they like working with us is because we focus first on business meetings and specifically the needs of the individuals that are sitting across from the table from us.

“They are all tasked with very specific things from a business objectives perspective and what we’re doing on our side when we’re doing our job well, is that we are delivering on those business objectives within the realm of visual.”

Nugent stressed that it doesn’t mean Omnigon doesn’t have products to deploy or intellectual property but simply that they did not take the product approach first like their competitors who chase the better margins.

This can be seen in the company’s handling of the digital needs of PGA Tour, NASCAR, USGA, Fox Sports and PGA of America. But their focus has been on expanding in Europe, and a recent example of that is their work on the official app for the 2015 Rugby World Cup in England.

With live match coverage, expert analysis, live statistics and much more, the app was the most comprehensive of its kind for the fourth biggest sporting event in the world.

When asked about his proudest achievement at Omnigon, Nugent said: “For us it would be the Rugby World Cup because for us when we look outside North America and thought about what we wanted the business to be outside North America we certainly wanted to touch the most visible and important sports properties in the world and we were flattered that IRB, now World Rugby, considered us for this work and I would say it is a massive achievement for us, we are massively proud of it.”

Headquartered in New York, and with offices in Los Angeles, London, Toronto, Kiev and St. Petersburg, is global domination now on the agenda?

“It is going to take us some time to do a great job in Europe. I think we have done a pretty good job so far in the nearly two years we’ve had boots on the ground here. There is lots of room to continue to grow that story. When you say global domination, that implies China and Asia; we are not going there right now.

“There are just too many hurdles in terms of running the day to day business and making sure the clients we are dealing with are saying the kind of things about us that we need them to say. We are not in Latin America yet which is probably before Asia Pacific.

“We are trying to do a good job with what we have got on our plate in the short term before we go to ‘global domination’. It may come at some point but for now we are comfortable in North America and Europe.”

For Omnigon, which only opened its London office January 2014 with Alex Chamberlen as Managing Director of Omnigon Europe, it is more about touching new sports than new territories.

Nugent said: “The most important sport in the world is football and the most important leagues in the world are in Europe. We’ve worked with some football clubs and are continuing to grow our presence within that sport.

“As for other sports, we are very interested in entering the cricket community. And of course, we are hopeful to continue working with World Rugby. We’ve also started to work with some international leagues and federations and are looking forward to continue to work with them.”

RELATED

Find out more about Omnigon by watching our recent BIG Interview with CEO Igor Ulis:

The BIG Interview with Igor Ulis, Chief Executive Officer at Omnigon from iSportconnect TV on Vimeo.