Company Profile – Vindicia

Data is now a key part of the company-customer experience. In a market-place which is becoming more and more fractured, sale companies need to know who they are talking to, and why they are listening. Details about specific customers and their buying habits are vital to increasing sales and keeping the audience hooked.

Subscription revenue giants Vindicia are ahead of the game in that respect, building a customer journey in the subscription/ VOD sector from the moment they sign up.

Vindicia brings innovation to consumer-facing subscription billing to help sports companies acquire and retain more customers; by making payments seamless, secure, and easy.

They keep customers connected to the subscriptions they love, and companies connected to the revenues they need, having processed more than $21 billion globally and generated over $90 million in annual incremental revenue for clients, including large sports brands.

Vindicia have worked with the likes of Chelsea, NASCAR, NBA League Pass, the NFL and many more well-known sports franchises and leagues.

One of the key innovations from the company is the “Select recurring payment solution”. The service cloud-based recurring payment solution that works hand in hand with your existing billing platform to resolve failed payment transactions. This is one of many offerings from the company.

Gene Hoffman is the CEO of Vindicia and explained to iSportconnect how the company operate: “We manage the entire subscriber or video on demand customer life time. We manage the entire life time of that customer and then enable marketing operations so that you can do things like discounts and promos and bundling subscription services, all the more complex things that you have to do.

“The place where we really shine is around customer retention, we’re very good at keeping that subscriber into season three, season four, season five.”

VOD services are becoming more and more prevalent, with multiple leagues having their own platform from the NBA’s League Pass to the WWE Network – leagues, federations and franchises are headed in the direction of an Over-The-Top offering.

This is something Hoffman believes is a key strength for Vindicia. He continues:

“Our core strength is the OTT television market today, but we are broader than that, so we’re things like LifeLock in the United States, the BBC’s store in the UK and all sorts of information services, Motley Fool, Intuit in the past, Symantec, these are the kind of software and entertainment properties that we run the scaled back end infrastructures of.”

Hoffman believes that the company are well-placed, as viewing habits continue to change.

“We want to make sure we own a large proportion of the OTT transition. We think we are uniquely situated to help companies scale. It is kind of a weird thought that we are at internet scale so during football season in the US, direct TV would get a huge crush of new users two/three weeks before the football season.

“Now they will get the influx two/three minutes before the kick off and so suddenly you are handling 100,000 users a minute trying to sign up and watch football.

“This scale is critically important and we want to be there to make sure these services don’t have the issues you talked about like buffering or you can’t log in which is just a horrible customer experience.

“For Vindicia that means high growth, we have been growing north of 50% year on year and were a relatively profitable organisation, but we immediately re-invest all of that so growing into the 50-100 million revenue range and head towards a public company is the goal for Vindicia in the next 5/10 years.”