Cloud9 Partners Puma For Apparel Collection

Cloud9 has signed a multi-year deal with Puma to launch a full apparel collection later this year.

The agreement will cover each of Cloud9’s esports teams outside of its Overwatch League venture, London Spitfire. Puma will further become Cloud9’s official apparel and footwear provider.

Under the agreement, Puma will create and distribute a Cloud9 clothing collection, which will be available for purchase by September on both Puma and Cloud9’s official websites and in Puma’s flagship store in New York City.

Matt Shaw, Puma’s Head of Digital Marketing and Gaming, told The Esports Observer: “This is a big step in a new direction and one we’re really excited to take. While we will definitely sell basketball shoes, what we’re trying to do is be culturally relevant. This is very much in the same vein.”