City Football Group Adds Club Bolivar As First Partner Club
January 12, 2021
The largest Bolivian club, Club Bolivar, has joined the City Football Group family as its first Partner Club.
Founded in 1925 and based in the world’s highest capital city, La Paz, Club Bolivar boasts 29 domestic league titles, the most of any Bolivian football club.
As a CFG Partner Club, Club Bolivar will be able to access a wide breadth of expertise, proprietary technology, best practice, and strategic advice developed by City Football Group over the past seven years through its multi-club structure. More specifically, Club Bolivar will be able to call upon advice on scouting and coaching methodologies, youth academy development strategies, sports science and more.
Club Bolivar will also receive access to CFG’s proprietary Football Data and Insights platform, including multiple tools and dashboards to allow Club Bolivar to further deepen its understanding of the performance of its teams and players. On the business side, CFG will help Club Bolivar grow its partnership revenue, build world-class facilities, promote league-wide improvements, and support the development of its key executives.
Ferran Soriano, Chief Executive Officer of City Football Group, said: “We are very pleased to grow our global presence through this important collaboration with Club Bolivar, City Football Group’s first Partner Club. This long-term agreement is the first of its kind and will enable Club Bolivar to draw down on and utilise the wide range of football industry expertise developed by City Football Group. As well as supporting Club Bolivar’s ambitions, we have an opportunity to learn. Our work in Bolivia will certainly strengthen our knowledge of, and network in, South American football.”
“Club Bolivar is the biggest and best club in Bolivia with a rich and successful history. We are excited by Marcelo’s vision for the Club and we are looking forward to working together and striving to help Club Bolivar achieve very ambitious goals in the coming future.”
Marcelo Claure, President of Bolivar, said: “Today, a dream becomes reality. Club Bolivar joins the City Football Group family as a Partner Club, consolidating a long-term project developing world-class football, corporate and infrastructure standards that will enable Club Bolivar to become even bigger. We will utilize the expertise and advice that CFG brings to continue in our goal to place Bolivar as a top club in Latin America.”
“Led by our recently appointed Sporting Director, Javier Recio, and now supported by the advice and expertise of City Football Group’s consultant, Bolivian native Rodrigo Marion, Club Bolivar aims to build a strong organization and develop players to help the nation qualify for the World Cup. This arrangement will allow Club Bolivar to call upon the significant experience and knowledge of City Football Group to help it realise its ambition to develop leaders on and off the pitch and give Bolivian kids the opportunity to achieve their dreams.”