Cineplex Becomes Official Movie Partner of Canadian Olympic Committee
February 6, 2014
The Canadian Olympic Committee have announced a partnership with Cineplex Entertainment to support its #WeAreWinter Campaign to showcase and tell the stories of Canadian Olympians on more than 1,600 theatre screens across Canada.
The new collaboration makes Cineplex Entertainment the Official Movie Partner of the Canadian Olympic Team. The one-year partnership includes three major components: a significant contribution to the Canadian Olympic Foundation through a Community Day Fundraising effort held this past November 2013; media amplification of the Canadian Olympic Team’s #WeAreWinter brand campaign over January and February 2014; and Cineplex marketing promotions, including the posting of athletes’ movie picks to Cineplex.com.
“I really appreciated the opportunity to be a part of Cineplex Community Day and was honored knowing that I could do my part to help future athletes,” said Jesse Lumsden, who will compete in men’s bobsleigh in Sochi.
As the Sochi Games approach, #WeAreWinter spots will run during the pre-show of movie screenings and in theatre lobbies. Canadians are encouraged to visit Cineplex.com/olympics, where select athletes offer their own lists of favorite movies that inspire them and their performances.
“Cineplex Entertainment is a great partner for our #WeAreWinter campaign and Canadian Olympic Team athletes are so stoked that Canadians will learn more about what they do every day in their sport on the big screen,” said Derek Kent, chief marketing officer. “To have our Olympic athlete content playing multiple times daily on more than 1,600 screens in every province in Canada gives tremendous profile to our Olympians and gives Canadians an opportunity to connect with our athletes.”
“Cineplex is pleased to support our Canadian athletes as they strive for gold,” said Ellis Jacob, president and CEO, Cineplex Entertainment. “We look forward to helping them tell their stories, and will be on the edge of our seat, cheering them on, as the games open in Sochi.”