Chipotle Enters New Partnership with MLS

Major League Soccer have named restaurant chain Chipotle Mexican Grill Official Fast-Casual Mexican Restaurant of MLS and 12 MLS Clubs. 

The sponsorship will be Chipotle’s largest single sports partnership and will feature promotional programs with 12 teams, pilule individual players, discount and programs across the entire league.

“At the core of our effort to change the way people think about and eat fast food is our commitment to finding better, more sustainable sources for all of the ingredients we use,” said Mark Crumpacker, Chipotle’s chief marketing and development officer. “That value is one that is often shared by people with an active lifestyle. This partnership with MLS will allow us to further engage consumers in a sport we have long supported through grassroots efforts.”

Throughout the 2014 season, Chipotle will work with MLS and the 12 clubs by executing unique promotions and activations to reach MLS fans across the country. Additionally, during the AT&T MLS All-Star Week in August, Chipotle will sponsor the inaugural Chipotle MLS Homegrown Game featuring the nation’s top Homegrown players from MLS Club rosters. Homegrown players from across the league will be chosen by MLS to participate in the game. 

“Chipotle is an incredible brand and has truly embraced MLS’ aspirational position for millions of youth soccer players,” said David Wright, senior vice president of global sponsorship for MLS. “We love the idea of the Chipotle MLS Homegrown Game and we look forward to Chipotle playing an important role in continuing to grow the sport of soccer in this country for years to come.”

In addition to the Chipotle MLS Homegrown Game, Chipotle will also feature an exceptional athlete, boy or girl, during 10 home games per MLS Club as the Chipotle Youth Homegrown Athlete. Each athlete will receive four tickets to the game, special recognition during the game, a chance to meet players and coaches, dinner at Chipotle with his/her team, and the opportunity to host a fundraiser for his/her team at their favorite Chipotle location. Chipotle and each MLS Club will also host free soccer clinics for up to 200 kids utilizing MLS players and coaches to teach soccer fundamentals.

To kick-off the partnership, Chipotle will host a March to Soccer promotion in the 12 MLS markets to celebrate the beginning of the MLS season.