Chicago Bulls Ink New Athletico Deal

NBA franchise Chicago Bulls have struck a new multiyear deal with Athletico Ltd.that will make the Oak Brook-based physical therapy provider the presenting sponsor of the team’s practice jerseys. 

Athletico, a corporate partner of the team for the past 10 years, will continue to work with the team’s medical staff during home games and get arena signage and scoreboard features under the new pact. 

It also will help with athletic training for non-players in the Bulls Entertainment Network, which includes the Luvabulls dance team, the Benny the Bull mascot, the Incredibulls spirit team and all Bulls performance teams. 

“The Bulls have developed tremendous respect for Athletico and its leadership over the last decade, and we know they share our commitment to the health of our players and Bulls entertainment teams both on and off the court,” Bulls Vice President of Corporate Sales Scott Sonnenberg said in a statement.