Charlotte Bobcats to Return to Hornets Moniker

The Charlotte Bobcats will revert back to their Hornets name after the NBA Board of Governors unanimously approved changing the teams name for the 2014-15 season.

The Hornets brand became available when the New Orleans Pelicans officially gave it up earlier this year as part of their own name change. The Charlotte Hornets moved to New Orleans in 2002, and the Bobcats joined the league as an expansion team in 2004.

Bobcats owner Michael Jordan has been in discussions with NBA Commissioner David Stern to return the name since he bought the team in 2010.

“We’re thrilled to bring back the Hornets to Charlotte and the Carolinas,” Jordan said in a statement. “The passion and enthusiasm around this name change by fans in this market has been unmatched. They overwhelmingly told us what they wanted, we listened and we couldn’t be happier with the Board of Governors’ approval of the name change. With the young team we are developing on the court, the direction of our business and the return of the Hornets name, we are extremely excited about our future. The buzz is back!”

The Hornets led the NBA in attendance for seven consecutive seasons in Charlotte, but the Bobcats have not been as successful in the market, which spurred the movement to return to the name.

“It is so true that it was a subject of conversation for the last couple of years,” Stern said. “Fans of the old Hornets would say, ‘Please give us back our Hornet name.’ I laughed at it initially. But it stayed there bubbling below the surface, and there’s something to it.”

“We want to reach back and grab some of that equity that the Hornets earned in our community,” Charlotte COO Fred Whitfield said. “They did a lot of great things off the court. They were involved in the community. They became very accessible to the Charlotte fans and citizens of Charlotte. We want to reach back and grab some heritage and use it as we move forward to build a brand with our young team that continues to improve.”